Market Entry Strategies
There are numerous ways in which a company can enter a foreign market. There is not one market entry strategy that works for all international markets.Certain strategies such as Direct exporting may be the most appropriate for some markets while in other markets you may need to set up a joint venture and license manufacturing in another.There are several factors that influence choice of strategy, including, but not limited to, the degree of adaptation of your product required, tariff rates,...
