Blog

September 2020

Market Entry Strategies

There are numerous ways in which a company can enter a foreign market. There is not one market entry strategy that works for all international markets.Certain strategies such as Direct exporting may be the most appropriate for some markets while in other markets you may need to set up a joint venture and license manufacturing in another.There are several factors that influence choice of strategy, including, but not limited to, the degree of adaptation of your product required, tariff rates,...

The future of retail…are you ready?

The global retail segment has and continues to face a host of challenges. The retail industry will and continues to undergo massive changes as the age of disruption continues to impact consumer behaviors and buying trends. Even before the covid-19 pandemic, many brick-and-mortar retailers were struggling. In this constant flux, retailers should understand and prepare strategies to retain customers and gain an edge over the competitionAs we subsequently emerge from the liminal space of nationwide lockdowns into new psychological...

August 2020

The Digital Marketing Golden Age

Since February, the COVID-19 (coronavirus) pandemic has continually taken over the world. Different countries/states were sent into lockdown. The impact on businesses, Global, MNCs, SMEs have been indiscriminately hit with revenue losses, diminished sales. Some businesses have been forced to temporarily or permanently close down rendering many people jobless or the luckier having to take major pay cuts.These are challenging times indeed.Continually, the world now has and continues to adjust to a ‘new normal’. Through the dark tunnel is...